Roop added another layer of talent to the agency when he joined Littlefield early in 2012. With him he brought an enormous amount of real-world digital experience—with his biggest claim to fame as being a key player in helping move ESPN from a traditional TV brand to a powerhouse on the web. Other credits include developing and managing websites for big brands like the Breeders’ Cup and the LPGA. Since joining Littlefield, he’s been a key catalyst in not just web development, but in growing our content management and social chops with all of our brands.
When he isn’t working, chances are Roop can be found at a neighborhood comic book store, scouring shelves in the ongoing search for the first appearance of Spider-Man, and his personal Holy Grail—Amazing Fantasy No. 15.
I’m a big comic book guy, have been since I was a kid. Spider-Man/Peter Parker has always been my favorite, most relatable character, and my card features his first appearance on Amazing Fantasy (1961) No. 15 (a $350,000 book I’ll probably never own, but you gotta have goals, right?)