After starting their business in 1971 as a true guard dog provider for commercial business, Electric Guard Dog transitioned in 1991 to a revolutionary, patented full-perimeter electric security fencing company. Now, nearly 30 years later, they were again ready to make a major transition. That’s when they turned to Littlefield to develop a more fierce, modern name, logo, and message that would better reflect their commitment to relentlessly protecting their customers.
Leverage their great history in a new name based on a mythological wolf that stalked and devoured any person foolish enough to hunt alone at night—Amarok. The messaging would tap into the insight gained from research that their target audience, with businesses located in high-crime areas—was fed-up with crime. They also knew that crime was going to continue to happen and if they didn’t do something soon, it could be their business that was hit next.