The Ditch Witch® organization is made up of a factory in Perry, OK, and a dealer network with over 175 locations throughout the world that sell their equipment. With an organization so large and spread out, how could the Ditch Witch brand tell a cohesive story throughout the distribution channel, regardless of where customers interacted with the brand?
First, create a push strategy through the dealerships promoting the great relationships dealers have with their customers using the “We’re in this together” messaging—a huge benefit versus the competition. Then, on top of that, use available digital and social channels to go directly to the end user with strong, consistent messaging to build deeper, more long-lasting relationships with customers. This pull strategy that delivered a consistent message at every touchpoint, coupled with the ongoing push strategy, would work twice as hard in furthering relationships with customers.