After redesigning the Samson Rope website with a more visual appeal, intuitive user interface, and a focus on a key conversion point, Samson Rope hired us for a four-month trial run to test how far we could move the needle for both website visits and sales leads for two of their divisions—commercial fishing and mooring.
We first identified that a large portion of their target audience was active on Facebook, so we created a content and media push through Facebook to drive reach, engagement, leads and web traffic. All four KPIs were not only met, but far surpassed. By how much? Enough that Samson Rope turned that four-month trial run into an ongoing program. See the results below.